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About Us
PrimeTECH® is a full-service machine priming company
We produce a full line of machine coated products ranging from high
volume inventory products to custom production runs for individual homes.
We manage branded product programs for lumber mills and wholesalers
to enhance product lines, build brand equity, and preserve margins.
We provide marketing, merchandising, and field support services to all of our
customers.
We lead our industry by example.
Our goal is to ensure that all siding and trim is properly protected before it is installed. We design total pre-finishing programs that solve unique market needs. We advocate high-quality, premium products and thorough service. Our marketing and production teams work together to ensure that our customer’s expectations for quality and service are always met.
We educate our customers and we design marketing programs to “pull” the products through the selling network. We believe that our PrimeTECH® Series of pre-primed lumber, sidings and trim is the coating system that builders will ask for by name.
Within the framework of the PrimeTECH system is the solution to match the right substrate with the right coating in a specific market. Instead of selling primed lumber as a commodity, without clear standards, sell PrimeTECH, a distinct, differentiated and quantifiable product.
An excellent priming program has many important features. Among them are the following:
1. Consistency of Product
2. Quality of Appearance
3. Quality of Coating
4. Stability of Service
5. Brand Equity
6. Field Support
7. Salesforce Training
To that end we work hard to meet each of these goals. We expect you to feel confident that your priming is in good hands and that your needs are continually met.
Consistency of Product. Your customers have an expectation to
get similar quality and service each time they order from you. We understand
the importance of helping you meet those expectations by monitoring and
providing a product that is consistent order after order.
Quality of Appearance. Each of our products is chosen to be as high-hiding
as it can be within the parameters of the function that it serves.
Quality of Coating. Coating quality is never sacrificed to obtain a particular appearance. All of our products are well tested in the laboratory, in the field and on the job site. And we don’t just take the manufacturer’s word for it. We have our own outdoor testing area to keep track of the integrity of our products.
Stability of Service. The importance that you place on maintaining a stable source of priming service is critical to our strategic planning. We run our business with the long-view in clear focus. Our products are chosen for quality, durability and market demand. Our affiliates are carefully selected for commitment to quality and service and for their spirit of cooperation with our corporate philosophy. Our price allows us to provide total quality and full service every day of the year.
Brand Equity. We provide you with an array of products that help you sell more. Our choice of coating brands dovetails with topcoat choices available to contractors in the field. In addition, some of our products are custom made for PrimeTECH to meet specific requirements of field use and appearance not easily acquired "off the shelf." The PrimeTECH® brand name allows builders and homeowners to sift more easily through the maze of pre-priming options. The customer should not have to be a coatings expert. By asking for PrimeTECH, the appropriate expertise is automatic. PrimeTECH is a name that customers can remember easily and ask for without reservation.
Field Support. Our affiliates are committed to serving the needs of our customers. Sometimes that requires field visits to job sites to resolve concerns of the builder or homeowner. That support is often critical to the overall success of the program because it can serve as an opportunity to educate the salesman as well as the customer.
Salesforce Training. A critical component to our business relationship is the alignment of our message with your sales team. Pre-priming should not be sold haphazardly. There are important reasons to pre-prime and there are important issues to carefully consider before pre-priming. No priming job should be sold to perform a function that it is not meant to do. Setting the proper expectations is the key to customer satisfaction. We will train your sales team to become experts at selling what is truly a great benefit for all involved A critical component to our business relationship is the alignment of our message with your sales team. Pre-priming should not be sold haphazardly. There are important reasons to pre-prime and there are important issues to carefully consider before pre-priming. No priming job should be sold to perform a function that it is not meant to do. Setting the proper expectations is the key to customer satisfaction. We will train your sales team to become experts at selling what is truly a great benefit for all involved.